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Survival Skills and Success Strategies:  Marketing through an Economic Downturn

April 9, 2009

We won’t repeat the dismal headlines, but each day seems to bring another seismic jolt to our economy.  Where does that leave high tech marketers like you?  Is the marketing role adapting to new realities and if so, how?

At the next ITAC Marketing Roundtable, presented by the Information Technology Association of Canada (ITAC) and sponsored by SMA, a seasoned panel of marketing executives will hold an enlightening discussion about planning and executing on marketing tactics in an economic downturn.

Thursday, April 9th, 2009
7:30 AM to 10:00 AM (breakfast served)
MaRS Discovery District
101 College Street, Room CR-2AB, Toronto
(416) 673-8100
College & University (Entrance to parking off Elizabeth Street)

Space is limited. To reserve your seat, register.

This roundtable session will feature an impressive line-up of marketing leaders, who will share their views of the best marketing ideas and practices in these troubled times: 

  • Doug Copper, Americas Marketing, Intel
  • Margaret Stuart, Vice President and Country Director, SAP Business Objects
  • Deborah Brown, Director, Marketing, Ingram Micro Canada
  • Shari Rothman, Strategy & Planning, Americas Marketing, EDS, an HP company
  • David Flawn, NA Marketing Sector,  Capgemini

Moderated by Bob Becker, Principal, SMA

Our panel will explore the pressures that high tech marketers currently face.  What strategies are working best and what should be avoided?  Or do we need a new model of marketing high tech given that old assumptions, structures and strategies no longer hold in the business world?  If so, what would such a model look like?

You won’t want to miss this important discussion at our next ITAC Marketing Roundtable, as we go beyond the headlines to the bottom line, where all marketers are expected to make a difference.