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ITAC Marketing Roundtable: Detecting Emerging Trends and Patterns in High Tech on Oct 14th

October 14, 2009

Who knew that a user interface meant to aid file sharing among researchers would turn into the World Wide Web? Or that a two-way pager would evolve into a smartphone and wireless platform used by people and organizations the world over?

Looking back is simple… looking forward is skilful, especially for sales and marketing professionals in high tech. Please join us for an enlightening discussion about tackling emerging trends and how to capitalize on what’s coming next… or as Wayne Gretzky might say:

How to Play where the Puck is going
Detecting emerging trends and patterns in high tech

Wednesday, October 14, 2009
7:30 AM to 10:00 AM (breakfast served)
MaRS Discovery District
101 College Street, Room CR-2AB, Toronto
(416) 673-8100
College & University (Entrance to parking off Elizabeth Street)

This roundtable session will feature an impressive line-up of marketing leaders, who will share their views on the most promising ways to identify trends and effective ways to position your products and services:

  • Lynne Tait, Director of Corporate Projects, Algorithmics
  • David DeAbreu, VP, Customer Advocacy, Cisco Canada
  • Sandi Sandiland, Director, Large Enterprise Sales Operations, Dell Inc.
  • Rochelle Coleman, Director, Client Business Group, Microsoft Canada
  • Riaz Raihan, National Vice President, Value Engineering & Business Development, SAP Canada Inc.

Moderated by Bob Becker, Principal, SMA

Our panel will explore the sources you can draw on for forward thinking and insight.  What are today’s trends and preferences?  How can you position your product or service to align with emerging patterns?  We’ll cover all that and more in a discussion sure to inspire!

You won’t want to miss this important discussion at our next ITAC Marketing Roundtable, as we help lift the veil on what’s coming next!

ITAC members: $45.00 plus GST
Non ITAC members: $80.00 plus GST

Space is limited. To reserve your seat, register here.