Skip Navigation

Lavalife Prime: Extending an Iconic Online Brand

February 12, 2010
Lavalife Prime

By now we all recognize there are virtually no limits to the capacities of electronic commerce.  It moves cars, white shirts, concrete, music, cash and voting blocks.  And, thanks to the pioneering work of Lavalife, it is also central to the business of fulfilling the human need to connect and engage.

Lavalife was started 21 years ago by five Toronto entrepreneurs who saw the potential of phone-based classifieds to transform the way modern single people meet and interact with one another.  From a phone-based architecture in the eighties, the company was an early adopter of the web for the circulation of personal ads.  The Lavalife brand itself was launched in 2001 and has become a leader in providing an easy, safe and fun environment where single people can meet one another.  Lavalife has attracted millions of members who exchange 1.3 million messages per day.

One of the challenges a twenty-something company with a ten year old brand faces in the online world is a constant need for renewal.  Lavalife has been adept at extending its brand across various technology platforms, such as Mobile, and into new markets.  In 2007, company launched LavalifePRIME- one of the world's first personals and social networking websites designed exclusively for singles 45+. Lally Rementilla, Vice President of lavalifePRIME, will share the lessons learned from this experience at the next ITAC Digital Commerce Forum on February 12.

Please join us for this special Valentine's Day (which is a stat holiday at Lavalife) edition of our forum.  We promise excellent face to face connections, compelling insight, and one or two surprises.

When: Friday February 12 from 10:00 to 11:30 am
Where: The Spoke Club, 600 King St West (Fourth Floor) Toronto
Who: Lally Rementilla, Vice President of lavalifePRIME
How: Register here