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ITAC Marketing Roundtable, “Making Connections: Virtual vs. Face-to-Face”

April 23, 2010

You’re invited to the next ITAC Marketing Roundtable on April 23, “Making Connections: Virtual vs. Face-to-Face.”

Everything is set for your event - the date, the speakers, the list of attendees… all you need is the venue. Or do you? Face-to-face events can be costly, time-consuming, and risky ventures. With the enormous growth of online options, an in-person event isn’t your only choice.

How best to reach out to prospects and customers? What’s the optimal mix between the two? Please join us for an informative discussion about the most effective strategies for delivering a successful event – whatever the format.

This roundtable session will feature an impressive line-up of marketing leaders, who will share their views on the latest and greatest ways to make connections. Our panel will delve into the pros and cons of virtual and face-to-face events, how to achieve a balance between the two, and discuss the benefits of social networking to C-level execs. We’ll cover all that and more in a discussion that’s sure to inspire!

DATE:Friday, April 23, 2010
WHO:Rob Daleman, National Marketing Manager, Avaya Canada; Regan Ogner, Senior Marketing Manager, CA Canada Co.; Mike Tindal, Vice President, Americas Marketing, OpenText; Linda Craenen, Director, Business Marketing, Telus; and Kimberley O’Brien, Country Marketing Manager, Canada, VMware
MODERATED BY:Bob Becker, Principal, SMA
LOCATION: MaRS Discovery District, 101 College Street, Room CR-2AB, Toronto, College & University (Entrance to parking off Elizabeth Street) (416) 673-8100
TIME:7:30 AM to 10:00 AM (continental breakfast served)

You won’t want to miss this important discussion at our next ITAC Marketing Roundtable, as we discover how to make connections!

Space is limited.

Register Online

P.S. To see the results of our last ITAC Marketing Roundtable meeting, Detecting Emerging Trends and Patterns in High Tech” click here.

For more information, contact Bob Becker, Princial, SMA, by phone at 416-590-0336 or by e-mail at .(JavaScript must be enabled to view this email address); or Micheline Levesque, ITAC, by phone at 613-238-4822 x 245 or by e-mail at .(JavaScript must be enabled to view this email address).