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Social Media in Marketing

September 27, 2010 - September 28, 2010

Venue: Courtyard by Marriott Downtown
Location: Toronto, Ontario

Event Description:
• Hear what major companies are doing with interactive social media to clearly hear the voice of the customer
• Take a close look at the value offered by social media
• Lay the groundwork for an expanded marketing strategy to establish an online community
to help you to fulfill your strategic goals
• Explore the options and their usefulness in reaching customers, shareholders, investors, media and bloggers
• Uncover the social media public relations approach to engaging customers, increasing brand
awareness and turning your customers into brand advocates
• Develop a social media-focused strategy that’s integrated with conventional off-line
communications and marketing tactics

Event Sponsor: Federated Press
Contact Person: Danielle Delannoy
Contact Phone: 1-800-363-0722 ext 221
Fax: 514-849-0879
E-mail: danielle_delannoy@federatedpress.com
Web address: http://www.federatedpress.com/pdf/SMMT1009-E.pdf