Gerry McGovern returns to Canada in November for REVISED Masterclass sessions with BRAND NEW CONTENT from Gerry’s latest book The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online.
Overview of Masterclass
Self-service is the most cost-effective way to allow customers and employees to complete top tasks—but only if it works. If you manage or design a website or intranet, knowing the needs of your customers (or employees) is essential for success. But every customer is a stranger to you – you don’t know them and you can’t see them – so how can you understand what they need?
This Masterclass will give you the techniques for identifying and professionally managing these tasks. It will help you to understand and empathize with your website visitors and to deliver what they want. Packed with practical information and essential advice on web site management, including case studies from Microsoft, Cisco, the US Internal Revenue Services and many others, the Masterclass will help you to maximize your organization’s performance online.
What you will learn:
Cutting edge techniques for identifying and managing your customers top tasks. These techniques have been used by organizations such as Microsoft, Cisco, Tetra Pak, Schlumberger, Wells Fargo, HSBC, Rolls-Royce, US Internal Revenue Service, DEFRA, UK Ministry of Justice, etc.
How to manage the competing demands of different organizational stakeholders and their views on what the website should look and feel like.
How to persuade senior managers that your website is a core business asset, and that it needs the same level of commitment and investment as any other major asset.
View the program agenda - http://www.neoinsight.com/workshops/mcgovern-program.html
Who is this Masterclass for?
This Masterclass is for those who want to achieve maximum return on investment in their website. Specifically, this Masterclass will be most useful for:
◦Marketing, Communications and IM/IT professionals.
◦People who are involved in designing, creating, editing and publishing content on the Web.
◦Technical professionals who want to better understand the content/customer side of Web strategy.
◦Managers responsible for commercial or government websites and intranets
All attendees will get a free copy of Gerry McGovern’s latest book, The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online.
Date and Location:
Monday, November 1st, 2010
Four Points by Sheraton
Navigator East Room
1496 Hollis Street
8:30 am – 9:00 am – Registration and Continental Breakfast
9:00 am – 4:30 pm – Masterclass (includes lunch)
Early OCRI Member & Promotional Partners: $480.00 (plus HST) – On and before October 15th
Late OCRI Member & Promotional Partners: $560.00 (plus HST) – On and before October 15th
Early Non Member $560.00 (plus HST) – After October 15th
Late Non Member $660.00 (plus HST) – After October 15th
For more information visit: http://www.ocri.ca/events/gerry-mcgovern
or to register contact:
613-828-6274 ext. 224