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ITAC Marketing Roundtable: “Taking it to the Top: Elevating Marketing and Sales to C-level”

October 21, 2010

Getting leads into the sales funnel is tough enough - but how do you get beyond influencers and past gatekeepers to the head honcho?
C-level executives have the ultimate authority to make or break a sale. It pays to have an effective marketing and sales strategy.
Our panel will share innovative ideas to help you get noticed by the top tier of your prospect organizations. What online techniques are most effective in connecting with the C-level community? Or are traditional methods the way to go? And finally - determining ROI - how do you track and measure your efforts?
When: Thursday, October 21st, 2010, 7:30am-10:00am (breakfast served)
Where: MaRS Discovery District, 101 College Street, Room CR-2AB, Toronto, (416) 673-8100, College & University (Entrance to parking off Elizabeth Street)
Space is limited. To reserve your seat, register here:
Please join us for this informative discussion, led by an impressive line-up of marketing leaders. Our panel will discuss the best ways of engaging with executives, how to move your marketing and sales efforts up the chain of command - and more!
Johanna Delroy, National Director, Marketing, Compugen
Frank Potocnik, VP & GM, Public Business Group, Dell Canada
Randy Clark, Chief Marketing Officer, Platform Computing
Anu Vijh, Sr. Channel Marketing Manager, Canada, Symantec
Rick Makos, President, Teradata Canada
You won’t want to miss this important discussion at our next ITAC Marketing Roundtable!