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Zone5ive - Lessons from a Launch: Five Core Elements of Social Media Success

December 9, 2010

Keynote Summary:
Easy, free and fast, social media tools can be a marketer’s dream come true. But the instant buzz they generate won’t drive real ROI without a solid web marketing strategy to guide you. Fresh off the successful social media launch of IBM Cognos 10, Delaney Turner will explain the five core elements of a successful social media program and the practical lessons he’s learned living within 140 characters.

11:45 a.m. – 12:30 p.m. Registration/Lunch
12:30 p.m. – 1:30 p.m. Presentation

Brookstreet Hotel
525 Legget Drive
2nd Level
Complimentary underground parking (3 hour limit)

Early Registration (to be received no later than 5:00 p.m. on Tuesday, November 9, 2010)
$40.00 – OCRI members (plus 13% HST)
$65.00 – Non-members (plus 13% HST)
$15.00 – Students (plus 13% HST)

On-Site Registration
$50.00 – OCRI Members (plus 13% HST)
$75.00 – Non-members (plus 13% HST)
$25.00 – Students (plus 13% HST)