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ITAC Digital Commerce Roundtable: “Finding Your Place in an Apps World” - Vancouver

March 2, 2011

"Finding Your Place in an Apps World"
Tyler Lessard, Vice-President, Blackberry Global Alliances and Developer Relations, Research in Motion

Vancouver, March 2, 2011
4:30pm - 7:30pm
SFU Segal Graduate School of Business
500 Granville St., 1st Floor, Vancouver, BC V6C 1W6


Mobile applications are a phenomenal force in the modern ICT marketplace. The rate of growth of downloads is tripling annually and business is booming. Some analysts estimate that the value of the global marketplace will reach $9 billion this year. Adding to all the excitement is the extraordinary accessibility of the mobile app business model. It’s a market that, literally, a ten-year old with a computer can enter.

The engine behind all this energy is the burgeoning growth in mobile devices led by the BlackBerry. Research in Motion is a major investor in the mobile apps marketplace and with the impending launch of the new BlackBerry PlayBook tablet, the opportunity is about to increase exponentially. And, as the recent acquisitions of Toronto’s Viigo and Ottawa’s QNX illustrate, RIM is as active locally as it is globally.

In his ten years at Research In Motion, Tyler Lessard has helped to build a community of thousands of wireless application providers delivering custom solutions for BlackBerry to large enterprises, government agencies, industry professionals, small businesses, and consumers. Tyler is now focused on driving the development of next generation mobile “Super Apps” for Smartphones and the BlackBerry PlayBook that are poised to re-invent the market yet again and bring new opportunities to organizations of all sizes.  Join us and learn how your company can contribute to this vision and become a leader in the mobile applications and content market.

Register here!