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ITAC Digital Commerce Roundtable: “Building Community at the Globe and Mail”

March 30, 2011

Featuring:

Angus Frame, VP of Digital Media at the Globe and Mail

Jen Evans, Founder and Chief Strategist of Sequentia 

As newspapers, magazines and publishing houses around the world reel from the game changing impacts of the internet and social media, the Globe and Mail has invested in a bold new approach to its daily engagement with Canadians, a program called the Globe Catalysts, that may very well chart a path forward for other news organizations. Not only has it redesigned and rejuvenated its print edition, it has enlivened and enriched its online offering. It has also established a social media position that represents a serious commitment to build community out of the glorious babble of democratic discourse. Why the Globe took this historic step and how they did it will be the subject of ITAC’s next Digital Commerce Roundtable. Angus Frame, Vice-President of Digital Media at the Globe and Mail will join Jen Evans, Founder and Chief Strategist of Sequentia Environics to provide an inside view of how a 138-year old institution has transformed itself for the 21st century. This promises to be a lively discussion that may very well have an impact on how your enterprise views its content and its community. Don’t miss it!

When: Wednesday, March 30, 2011, 11:30 am - 1:30 pm

Where: Hyatt Regency Toronto on King, Thomson Room, 370 King Street West, Toronto, Ontario M5V 1J9

Cost: Individual tickets - $40.00

Register for this event!

For more information, please contact Micheline Lepage at (613) 238-4822 x 245 or email: mlepage@itac.ca.