The management wants the scoop on your latest marketing initiative. Did it get results? How many prospects are in the pipeline? Any sales? And what did it cost?
The problem is, measuring marketing efforts has always been tough to do—and with social marketing in the mix it's even more challenging. The good news: tracking tools do exist to make life easier, so you can smart answers... fast.
At the next ITAC/SMA High Tech Marketing & Sales Executive Think Tank, we'll discuss what works when it comes to technology tools that measure marketing effectiveness. And while we're at it, we'll talk about how to close the loop between sales and marketing to bring those leads to fruition, and make the boss happy.
Please join our group of thought leaders as we brainstorm ROI tracking tools, and discuss how to integrate marketing and sales. The ideas and insights we collect will be summarized and communicated to the technology community. No preparation is required—just your presence and experience.
Jim Davison, Canadian Sales Director, Oracle Advanced Customer Services, Oracle Canada is our host. Bob Becker, Principal, SMA, moderates.
Topic: Measure Up Your Marketing: Technology That Tracks
When: Thursday, December 8, 2011, 7:30 am – 9:30 am
Where: Oracle Canada, 27 Allstate Parkway, 8th Floor, Room 8700, Markham, Ontario
For more information, contact Bob Becker, Principal, SMA, (416) 590-0336, firstname.lastname@example.org