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ITAC Marketing Roundtable - Partner Marketing Group Therapy

April 5, 2012

Moderated by Bob Becker, Principal, SMA

What’s a partner marketing relationship all about, and how do vendors, partners, and distributors work it out as a win for all?

As a vendor, you’re not going to settle for just any channel partner - there’s certain criteria that must be met before you’ll consider connecting. From a partner’s perspective, vendors try to woo you with promises of perks, support, training, and lead gen – but are the admin requirements worth it? Then there’s the distributor – the one who brings vendors and partners together.

Come witness a live group therapy session as vendor, partner, and distributor work towards achieving profitable and satisfying business relationships. Learn how vendors attract the cream of the crop and justify their investment in partner programs. Listen to views from the partner – what they want and what they don’t want. And find out how the distributor adds - and receives - value.

Our impressive line-up of marketing leaders will discuss partner marketing from all three perspectives.

  • Michael Gavarkovs, Director, Canada, Arrow ECS
  • John Blair, President, Blair Technology Solutions
  • Mike Tindal, Senior Director, Marketing (Global Enablement),  OpenText
  • Michael Shulman, Manager, Canada Hardware and Technology Channel Sales – VAD, Oracle Canada
  • Nick Foster, SVP, Business Development, Softchoice


Date and Time Thursday, April 5, 2012
7:30 - 10:00 a.m.
(breakfast served)
Location MaRS Discovery District
101 College Street, Room CR-2AB
(416) 673-8100
Cost ITAC Member $45
Non-member $80
Registration Click here to register