Moderated by Bob Becker, Principal, SMA
What’s a partner marketing relationship all about, and how do vendors, partners, and distributors work it out as a win for all?
As a vendor, you’re not going to settle for just any channel partner - there’s certain criteria that must be met before you’ll consider connecting. From a partner’s perspective, vendors try to woo you with promises of perks, support, training, and lead gen – but are the admin requirements worth it? Then there’s the distributor – the one who brings vendors and partners together.
Come witness a live group therapy session as vendor, partner, and distributor work towards achieving profitable and satisfying business relationships. Learn how vendors attract the cream of the crop and justify their investment in partner programs. Listen to views from the partner – what they want and what they don’t want. And find out how the distributor adds - and receives - value.
Our impressive line-up of marketing leaders will discuss partner marketing from all three perspectives.
|Date and Time||
Thursday, April 5, 2012
7:30 - 10:00 a.m.
MaRS Discovery District
101 College Street, Room CR-2AB
ITAC Member $45
|Registration||Click here to register|