Face-to-face events, outbound calling, direct mail. Been there, done that. We’ve all tried these traditional lead generation activities – even today, they still account for an astounding 90% of marketing efforts… and they still work!
But what’s next? Social campaigns, blogs, virtual meetings, online groups – are these now the most cost-effective and efficient ways to reach your market? And how do we build a whitelist of targeted contacts for these lead generation tactics?
At the next no fee ITAC/SMA High Tech Marketing & Sales Executive Think Tank, we’ll discuss what the future holds for reaching out to the market. From an internal perspective, we’ll talk about ways to win buy-in from the sales team and use technologies like CRM to track leads and measure ROI.
The Next Generation of Lead Generation
Thursday, June 21st 2012
7:30 - 9:30 a.m.
4120 Yonge Street, Suite 600
Toronto, M2P 1A8
Moderated by Bob Becker, SMA
No fee required
Please join our group of thought leaders as we brainstorm the latest and greatest in lead generation methods, and tracking and measurement tools. Cory Coley-Christakos, Marketing & Corporate Communications, Canada, SAP has kindly offered to host.
The ideas and insights we collect will be summarized and communicated to the high tech community. No preparation is required – just your presence and experience.
We’d love to have you join us at our next meeting on June 21st !