Skip Navigation

ITAC HR Forum: Employee Engagement and Employee Value Proposition

September 20, 2012

Hope you had an enjoyable summer season. As the kids head BACK TO SCHOOL, it's time to tune up your Fall schedule and ensure that you've earmarked the ITAC HR Forum as part of your outreach and networking connections.

The next ITAC HR Forum awaits your participation on Thursday, September 20, 2012. We've build an agenda based on your planning session inputs focused on Employee Engagement and Employee Value Proposition. The September 20th meeting is being hosted by Hewlett-Packing in Mississauga. Please mark your calendars accordingly!

"The Employee Value Proposition and Branding"
Rob O'Keefe, Vice President, TMP

Rob O'Keefe

Our keynote speaker will be Rob O'Keefe (introduction below). Rob will share the latest trends in understanding the "Employee Value Proposition" focusing on company brand and employee engagement… beyond the marketing lens! Rob will cover both the value of the company brand in attracting talented employees + engaging and retaining them through "Mobilization" (Brand Ambassadors who are engaging and active) and "Optimization" (making your Brand meaningful to the employee). Learn from Rob's client experiences how to make your brand live with employees. Rob will take into account the various sizes of business with in the ITAC membership including the challenges for Small, Medium and Large multi-National businesses.
Following the keynote address, we've lined up an HR industry panel to share their employee engagement experiences that includes branding, wellness and culture. Ask the panel questions and also share your insights for personal reflection & growth.

Keynote Speaker: Rob O'Keefe
Rob O'Keefe is one of the architects of TMP Worldwide's brand platform, brand mapping, and message mapping offerings, all designed to enable organizations to develop a robust employer brand. These methodologies have been successfully applied for organizations of all sizes, from local to global, in categories ranging from finance to government to non-profit. As a practitioner, Rob is actively involved in developing supportable and sustainable value propositions and employer brand strategies that lead to differentiated internal and external communication platforms.

  MEETING AGENDA PRESENTER
8:30 - 9:00 am Check-in, networking and continental breakfast (compliments of HP Canada)  
9:00 am Welcome, introductions and Opening Comments Dianne Dowsett, HP Canada
Sheryl Heldson-Baker, Oracle
Bruce Markowitz, Unisys
  ITAC Update Micheline Lepage, ITAC
9:15 - 12:00 noon "Employee Value Proposition and Branding" Rob O'Keefe
Vice President, TMP
  Networking Break  
  Canada HR Practitioner Panel on Employee Engagement Sandra Pasquini, Rogers
Tanya McLaughlin, HP
Jo Ann Ely, IBM
12:00 noon - 1:00 pm Lunch and Roundtable discussion All


When Thursday, September 20, 2012
Time 9:00 am to 1:00 pm EDT
Location Hewlett-Packard
5150 Spectrum Way
Ground Floor - Ottawa Room
Mississauga, ON L4W 5G1
Map (PDF)
Register Click here to register or contact Micheline Lepage by September 17

HR Forum Co-Chairs:
    Sheryl Helsdon-Baker, Oracle
    Bruce Markowitz, Unisys

Meeting Hosts and Moderators:
    Dianne Dowsett, HP
    Laura Desjardins, HP
    Kevin Jones, IBM