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HR Forum: The Continually Evolving World of Social Media

October 25, 2012

Greetings ITAC HR Forum Members:

Tune up your Fall schedule and ensure that you've earmarked the ITAC HR Forum as part of your outreach and networking connections.

The next ITAC HR Forum meeting is scheduled for Thursday October 25th and is being hosted by Oracle in Mississauga. Please mark your calendars accordingly!

Please join us as we will examine the "Next-Gen" employee experience as well as many of the legal challenges facing the enterprise, as Social Media becomes more and more prevalent in the workplace.

Next-Gen Employee Experience
Pam Ross

With four generations in the workplace and digital natives set to make up 50% of the workforce by 2020, it is essential the leaders and human resources teams take a look at how they are engaging people at work throughout the employee experience. We'll look at the expectations that digital natives have of their workplace and the role social media plays. While we have all seen the exponential growth in technology and social media, we may not have explored the impact we as HR professionals can have by developing a social workplace through the use of social tools behind the firewall. We will examine the path of the employee experience, from recruitment to performance, and how organizations can USE social technology and BE social at each step. We'll look at 5 tools that HR and business can use to engage and connect their workforce effectively. We'll discuss how specific organizations are employing social technology and how it is affecting engagement and productivity.

Keynote Speaker: Pam Ross
Pam Ross is a trainer, speaker and culture consultant with infectious enthusiasm and a business mission to ignite awesome customer experience from the inside out. She has spent the past 15 years leading people and programs in Human Resources and Operations in customer focused businesses. She brings that experience to her clients to develop innovative people and culture development programs. Pam is a sought after speaker about social media and the workplace and is the Co-Producer of Impact99: Canada's Social Workplace HR Summit, now in its second year. She is a Certified Human Resources Professional and sits on the Board of Directors of her HRPA Chapter in Halton. Connect with Pam on Twitter @pamelamaeross or at

Managing Employee Social Media Use
Joseph Cohen-Lyons, Hicks Morley

This presentation will outline the common issues faced by employers in managing the social media use of employees by addressing the following topics:

  • What's public v. what's private
  • Viewing the online profile of prospective candidates
  • Managing employee use of social media sites on company time
  • Managing off-duty expression on social media sites
  • Addressing harmful social media expression by former employees

Keynote Speaker: Joseph Cohen-Lyons
Joseph Cohen-Lyons is an associate at Hicks Morley's Toronto office. He practices in all areas of labour and employment law, with a particular focus on information and privacy issues. Joseph has a particular interest in the issues faced by employers as a result of increased use of social media applications, and has published a number of papers on the subject.

8:30 - 9:00 am Check-in, networking and continental breakfast (compliments of Oracle Corporation)  
9:00 am Welcome, introductions and Opening Comments Sheryl Heldson-Baker, Oracle
Bruce Markowitz, Unisys
  ITAC Update Micheline Lepage, ITAC
9:15 - 10:30 am "Next-Gen Employee Experience" Pam Ross
10:30 - 10:45 am Networking Break  
10:45 - 12:00 noon "Managing Employee Social Media Use" Joseph Cohen-Lyons
Hicks Morley
12:00 - 1:00 pm Lunch and Roundtable discussion All

When Thursday, October 25, 2012
Time 9:00 am to 1:00 pm EDT

Oracle Canada ULC
100 Milverton Drive,
Mississauga, ON L5R 4H1

The meeting is in the Customer Visit Centre (CVC) on the lobby level; room number is CVC3.

Map (Google Maps)
Register Click here to register or by email to by October 22

HR Forum Co-Chairs:
    Sheryl Helsdon-Baker, Oracle
    Bruce Markowitz, Unisys

Meeting Host and Moderator:
    Bruce Markowitz, Unisys

Hope to see you there and please do not hesitate to contact me if you have any questions.

Micheline Lepage, Manager, Programs and Events, ITAC
Tel: (613) 238-4822 x2245 / Cell: (613) 791-1261