Skip Navigation

ITAC Marketing Roundtable: The Next Generation of Lead Generation

October 25, 2012

Did you know that the tried and true lead generation activities we all know and love – like face-to-face events, outbound calling and direct marketing – still work? As a matter of fact, they continue to account for most of our marketing efforts!

But in this digital day and age, maybe there are new and more cost-effective ways to reach your market. We’re talking about social campaigns, blogs, virtual meetings, online groups. Do they work? And how do you build a whitelist of targeted contacts for these lead generation tactics?

Our impressive line-up of marketing leaders will discuss their lead generation experiences from both sides – traditional and online. How and when to use each approach. And let’s not forget the all-important elements of gaining sales team buy-in.

  • Kristen Caughill, Director of Marketing & Communications, Canada, Accenture
  • Jacqueline Davis, Senior Manager, Global Demand Programs, Amdocs
  • Margie Moore, Director, Field Marketing Canada, CA Technologies
  • Jeremy Freedman, Canada, Senior Channel Marketing Manager, EMC
  • Doug Shirra, Director, Enterprise Marketing, SAP Canada

Moderated by Bob Becker, Principal, SMA


Date: Thursday, October 25th, 2012

Time: 7:30 – 10:00 a.m. (breakfast served)

MaRS Discovery District
101 College Street, Room CR-2AB
(416) 673-8100

ITAC Member $45;
Non-member $80