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ITAC Marketing Roundtable: The Social Media Cliff

February 28, 2013

As a technology marketer, you may be teetering on the edge of the social media cliff: do you face uncertainty and move forward with your social media efforts, or back away and stay in the predicable zone of traditional marketing?

Blogging, tweeting and keeping on top of on-line communities, such as LinkedIn takes time and resources – both in short supply… and delegating these responsibilities to junior staff could be risky. Yet, social media is being touted as the ultimate in cost-effective lead generation. How do you balance stretched resources and a steep learning curve with pressure from the competition – and your manager – to stay ahead of the game?

Our impressive line-up of marketing leaders will share their social media experiences – what worked and what didn’t. How and when to use social media. And the critical elements of integrating the sales team.

Rob Daleman, Director of Marketing, AVAYA Canada
Paul McDevitt, Director, Enterprise Marketing, Cisco Canada
Jason Fiorotto, Director, Americas Demand Generation & Marketing Operations – HP Software , Hewlett-Packard
Renny Monaghan, Chief Marketing Officer,
Linda Craenen, Director, Business Marketing, TELUS

Moderated by: Bob Becker, Principal, SMA

Thursday, February 28th , 2013
7:30 – 10:00 a.m. (breakfast served)

MaRS Discovery District
101 College Street, Room CR-2AB
(416) 673-8100

ITAC Member $45
Non-member $80