In a few short years, online communities have gone from underground phenomena to mainstream activity. Myspace, Facebook, Twitter, YouTube, LinkedIn and others have become the new rumour mills and engines of communication. But what role, if any, do they have in the business environment? How do high tech companies make use of these social networks in a marketing context?
At the next ITAC Marketing Roundtable, presented by the Information Technology Association of Canada (ITAC) and sponsored by SMA, a broad-based panel of marketing executives and social network insiders will discuss their perspective on these emerging forms of communication and collaboration.