Informatics and the Continuum of Care:
The Changing Landscape
Speaker: J Wayne Gudbranson
President and CEO, Branham Group Inc.
Information and communications technology (ICT) is ubiquitous in today s society well, sort of. The one area that has consistently under utilized ICT is the healthcare industry. Part of this is due to the lack of adequate funding compared to other industries. The other part is the lack of understanding of the link between goals and objectives achievement and the role of ICT.
However, there are signs that the landscape is changing in the healthcare industry. Society is increasingly focused on proactive health and wellness rather than reactive disease management. This necessitates a new focus on the entire continuum of care, not just hospitals. The success of this new focus lies in part on ICT. I will present data and our insights on the ICT situation in today s healthcare system and on which aspects of the healthcare system have not yet been adequately addressed by ehealth efforts. I will then provide our assessment of what we need to do as we move forward to realize the healthcare system we need.
About the Speaker
J. Wayne Gudbranson is President and CEO of Branham Group Inc., an independent global industry analyst and strategic marketing consulting firm focused on assisting ITC companies achieve market success. Since the firm was established in 1990, Branham has become a leading provider of custom consulting services. In 2004, Wayne expanded Branham s business by creating the multi-client subscription and data products divisions that provide timely industry analysis in the areas of ehealth, outsourcing, wireline and wireless convergence, and green IT sectors.
Wayne actively promotes Canada s ICT industry capabilities on a global basis with the Branham300 listing, the most comprehensive database of ICT companies in Canada (www.branham300.com), tracks the Canadian outsourcing industry (www.branhamoutsourcing.com)and monitors over 450 ehealth vendors. He is a frequent speaker on issues related to the ICT sector at key industry events around the world. Wayne is a regular technology analyst for CTV and sits on numerous boards and committees such as ISTP Canada and ITAC Health
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