Being creative and developing truly differentiated products in todays fast-paced, competitively charged world has become a real challenge. At the heart of this challenge is determining what our customers really want or, better yet need.
We all have had limited success having the customer rank and prioritize a list of requirements. What we have discovered is that by working more directly with our customers really talking and listening to them we come much closer to learning what they really want.
Innovation Games®: Creating Breakthrough Products Through Collaborative Play is a two-day interactive workshop based on the material found in the book of the same name. Used by corporations such as QUALCOMM, Emerson Climate SAP Technologies, TicketMaster, Wyse Technologies, AirTransportIT, SDForum, and others, Innovation Games have been featured in Software Development Magazine and Soft*Letter, and numerous blogs and conferences.