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Digital Marketing Report Card: Pass or Fail? When you’re dealing with a limited marketing spend, choosing the best activities and knowing exactly what they deliver is critical. You need to be able to track the performance of every dollar as it contributes to lead gen and sales. But as digital marketing takes a bigger bite out of marketing budgets, what’s left for the traditional marketing activities that still deliver dividends? You need to embrace digital to compete, but what if it squeezes out traditional lead generation techniques that still offer good ROI? There’s no “right” answer. Managing tight budgets means making tough choices. Defining ROI for digital activities can be more elusive than calculating it for traditional techniques, making it even more challenging to weigh the benefits of one vs. another. If you’re searching for answers and the best path forward for your marketing plan, we invite you to the next no-fee SMA/ITAC Technology Marketing & Sales Think Tank: Digital Marketing Report Card: Pass or Fail? Join your marketing & sales peers to share ideas on which digital activities to use and when, which traditional tools to keep and how to improve and track ROI on all your marketing activities at the next SMA/ITAC Technology Marketing & Sales Think Tank. This next session will be hosted by Irene Buchan, Director, Marketing and Cloud, Tech Data Canada
Space in our Think Tanks is limited, so I encourage you to register as soon as possible. If you’d like more information on the Think Tanks or on this particular session, please feel free to contact Bob Becker at 416-275-6782 or email at Bob.Becker@SMAworld.com
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