For technology marketers, the pressure to do more with less just doesn’t let up.
The gains – and cost savings – we’d thought we’d achieve with digital marketing are still materializing. Traditional marketing still works, but at what cost? At the same time marketing budgets continue to be compressed. And as always, demonstrating ROI remains an ongoing challenge.
So what is the ideal digital and traditional marketing mix? How do we maximize ROI? What should we do more of? Less of? Or not at all? How do you decide what’s done in-house and what should be outsourced? And how do you set management expectations?
We invite you to attend the next no fee ITAC Marketing & Sales Technology Think Tank, where we’ll talk about these issues and more:
To find more ROI with fewer marketing resources:
That is the question
Join your Marketing & Sales peers to share ideas on how to develop stronger, sustainable and provable marketing programs at the next ITAC Technology Marketing & Sales Think Tank. This next session will be hosted by Laure Tessier-Delivuk, National Commercial Leader, GE Healthcare Digital Canada.
Space in our Think Tanks is limited, so I encourage you to register as soon as possible. If you’d like more information on the Think Tanks or on this particular session, please call me at 416-275-6782, or reply to this email.