ITAC Sales & Marketing Think Tank: Artificial Intelligence

Thursday, May 25 - 2017
8:00 AM - 10:00 AM
Toronto, Ontario

Will AI Make Tech Sales Reps Obsolete –
or Empower Them?

We’ve been hearing a lot about the impact that Artificial Intelligence is going to have on our jobs. According to some pundits, eventually we’ll all be replaced by AI and automated systems, to reduce cost and improve ROI.

If this happens, how important will the “human element” be for prospects considering a big-ticket technology solution in future?

AI and marketing automation systems will, and are, streamlining the sales and marketing process. Benefits for tech companies will range from automating the information flow to your inbound contacts to reducing busywork so your reps have more time for sales. A major benefit will be better lead scoring, thanks to data analysis – so your reps will know exactly who to contact and when.


We invite you to join with your tech marketing and sales peers at the next ITAC Marketing & Sales Think Tank, where we’ll talk about how Artificial Intelligence and marketing automation is going to change the way tech companies market and sell their products and solutions.
At this Think Tank session, we’ll talk about how tech companies are incorporating AI into marketing and sales; how it’s changing the role and expectations for sales; and why defining the relationship between sales and marketing will be even more important.

This Marketing & Sales Think Tank is kindly hosted by Julie Norden, Senior Partner Channel Marketing Manager, Microsoft Canada.


Thursday, May 25th, 2017

Moderated by Bob Becker, Principal, SMA
No fee required

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