Canadian enterprises sold almost $122 billion of goods and services over the Internet in 2012. This total was just over double the value of online sales in 2007, the last time a similar survey was conducted. Three sectors, manufacturing, wholesale trade and retail trade, accounted for more than 61% of the total value of sales.
Overall, 11% of Canadian enterprises made sales of goods or services online in 2012, up from 8% in 2007. The value of online sales was highest in the wholesale trade sector at $44.6 billion, while the percentage of firms selling online was highest in the information and cultural industries sector, at 35%.
Canada’s largest firms, as defined in the Note to readers, dominated the online selling market, accounting for about $71.9 billion or 59% of the value of total online sales. Almost one-third (31%) of large enterprises sold online in 2012. Overall, e-commerce sales accounted for 4% of total sales of goods and services by Canadian enterprises. Almost half of Canadian enterprises made purchases of goods or services online in 2012.