ohn Myers, president of Edsby, was widely considered by the judges to have “outpitched” the other nine finalists during the culmination of the campaign in May this year, namely, the pitch-off. Specifically, he painted a strong picture of the challenge school boards face with outdated communications between parents and teachers, and how cloud-based solutions could solve this problem.
John took home the top prize of $85,000 while the runner up, Meghan Athavale, CEO of Winnipeg-based start-up PO-Motion $15,000 . Meghan said her chief motivator for entering the competition was a berth at Ryerson University’s Digital Media Zone incubator, part of the prize package.
PO-MOtion creates interactive floor and wall displays that work using standard projectors, cameras and computer hardware, where competitive solutions lock users into proprietary equipment. These can be used as advertising or marketing vehicles or simply for fun at a party.
For more information about the Second Annual Backbone Start Me Up Innovation Campaign, click here.