ITAC 18th National Executive Forum on Microelectronics

ITAC 18th National Executive Forum
Co-hosted by CMC Microsystems

"Microsystems: Embedded Software + Hardware
Transforming the Innovation Landscape"
Wednesday, Oct. 10 (evening) and Thursday Oct. 11, 2012
Hyatt Regency, 370 King Street West, Toronto

Transistor densities have reached such high levels that even the smallest chips have significant amounts of processing power. Performance advantages and features are often enabled by a range of complementary micro-technologies. End product lifetimes continue to be short and the ability to refine functionality by reprogramming chips becomes a key advantage in coping with fast changing markets. Creative use of programmable microsystems that integrate these technologies provides a competitive advantage to companies worldwide.

Even traditional analogue chips are being designed with programmability in mind so it is no surprise that many Fabless semiconductor companies employ more embedded software engineers than circuit and digital designers Are hardware technology roadmaps software ready? ! Is embedded software the real driver for microsystems innovation?

But, will this trend continue or will there be a new trend that will overtake even the current business models?

Will the next big breakthrough in productivity come from EDA companies which see an opportunity in automating the generation of microcode or will expert systems capture product specifications and create any imaginable functionality to run on a universal embedded processor chip?

Will our industry be held back by a lack of skilled embedded software designers for devices and systems or will universities rise to the challenge? Will Canada have a leadership role in creating new courses that attract young people into our industry?

Can Canadian engineers and scientists impact design and manufacture in domains as varied as BioHealth; Transportation (Aerospace and Automotive); and Information and Communications Technologies?

This year the CMC Microsystems Annual Symposium and the ITAC Executive Forum will cooperate to provide a full day's content for discussion on trends, research, applications and commercialisation.

So, mark your calendars today and join us for the Awards Banquet, cast your vote for the next recipients, meet Texpo winners and enjoy a full day of stimulating discussion and excellent networking at the 18th annual Executive Forum and CMC Annual Symposium.

Special thanks to the confirmed members of the Organising Committee:

• Indy Chakraborty, AMD Canada
• Brendan Harrison, Klocwork
• Ian McGill, IRAP
• Pierre Paulin, STMicroelectronics
• Ken Wagner, PMC-Sierra

And to the confirmed Outstanding Service Award Selection Committee:

• Brian Doody, CEO, Teledyne DALSA
• Kirk Mandy, recipient of 2011 Outstanding Service Award
• Ian McWalter, President and CEO CMC Microsystems
• Nick Tasker, Consultant

Program

Wednesday, October 10, 2012

6:00-7:00 PM	Welcome Reception and Buffet Dinner Regency Foyer
7:00 PM - 8:00 PM	CMC Technology Roadmap  Regency B

Thursday, October 11, 2012
Room: Regency A,B,C

7:45 AM	Registration and Breakfast
8:30 AM	Opening Remarks Ian McWalter, President & CEO CMC Microsystems Ken Wagner, Strategic Microelectronics Council of ITAC Chair
8:40 AM	"MEMS:  Driving Smart Sensing to New Levels" Jeffrey Perkins, President - YOLE Inc.
9:20 AM	"The iNEMI Roadmap - A Systems Approach to Closing Technology Gaps" Jim McElroy, Consultant - International Electronics Manufacturing Intiative
9:50 AM	Networking Break
10:30 AM	"C2MI : A Complete Ecosystem for the Development of Embedded System & Microsystems  in Canada." Vincent Fortin, Vice President, Business Development - MiQro Innovation Collaborative Centre
11:00 AM	"Commercial Development of Printable Electronics" Sylvain Charbonneau, Ph.D., Executive Director - Printable Electronics, NRC
11:30 AM	"Prototyping!  Putting Microsystems to Work" Ian McWalter, President & CEO Dan Gale, Vice President & CTO
12:00 PM	Lunch / TEXPO / Networking King Ballroom
1:45 PM	TEXPO AwardsKing Ballroom
2:00 PM	"Embedded Hardware and Software – saved by a common language?" Nithya Ruff, Director of Product Marketing, Synopsys George Bernard Shaw once said: 'England and America are two nations divided by a common language. Is this especially true of hardware and software engineers? If so, can a shared EDA platform bring these 2 solitudes together – or at least be the starting point for developing a shared language? As a worldwide leading EDA supplier, Synopsys has invested heavily over the past 5 years in embedded software and hardware solutions targeting semiconductor and microsystems communities worldwide. Insight into these key topics will be presented.
2:40 PM	"Embedded Software – the Driver for Microelectronics?" Willard Tu, Director of Embedded, ARM Since its founding in 1990, over 20 billion ARM-based chips have shipped to date, making ARM the most successful IP provider to the Microelectronics ecosystem. So, would it be surprising if ARM credited all of the embedded software developers that have written billions of lines of code with their success? How have ARM been successful and are there any lessons for the Fabless semiconductor community? This presentation will provide an overview of ARM and ARM's technology to provide some insight in the way an IP company views embedded software.
3:20 PM	Networking Break
3:40 PM	The Embedded Software Challenge Gwyn Fisher, Chief Technology Officer, Klocwork Whether we're talking about the latest smart phone, in-car entertainment system or medical device, features that nobody imagined would be part of today's embedded systems are driving this competitive marketplace. The backbone to this feature frenzy is embedded software. With the number of lines of embedded code at an all-time high, electronics manufacturers are facing a new set of challenges. This presentation looks at key embedded software security and reliability concerns, addresses developing software for multicore platforms and discusses the tools available to help embedded software developers ensure code quality.
4:20 PM	Is a Universal Embedded Processor all you need? In the desktop world, processors from Intel and AMD have promised the ability to replace dedicated SoCs including hardware accelerators like Graphics Processors – and yet that has not yet happened. But, in the embedded space, is the key challenge to design the ultimate General Purpose Processor or for software engineers to exploit the awesome processing power of existing hardware accelerated ICs? Moderator: John MacRitchie, Regional Director, Ontario Centres of Excellence Panel: Paul Chow, Professor of Electrical and Computer Engineering, University of Toronto Rodolfo Pellizzoni, Assistant Professor, Dept. of Electrical and Computer Engineering, University of Waterloo Paul Kempf, Vice President, Silicon, Research in Motion Simon Morris, President, Cognivue
5:00 PM	Closing Remarks Ian McWalter, President & CEO, CMC Microsystems Karna Gupta, President and CEO, ITAC
5:30 PM	Networking Reception
6:30 PM	Awards Banquet  ITAC Outstanding Service Awards
7:30 PM	Welcoming Remarks
8:00 PM	Presentation of Awards CMC Awards Outstanding Service Awards Ken Wagner, Strategic Microsystems Council of ITAC Chair

Registration and Venue

Registration Fees - ITAC Members – October 10 (evening) and October 11, 2012
ITAC Exec Forum and CMC Symposium (includes banquet of Oct. 11) - $395 plus HST
ITAC Exec Forum and CMC Symposium only (no awards banquet - $250 plus HST
Awards Banquet Only (Oct. 11 only) - $175 plus HST

Registration Fees - Non-Members– October 10 (evening) and October 11, 2012
ITAC Exec Forum and CMC Symposium (includes banquet of Oct. 11) - $475 plus HST
ITAC Exec Forum and CMC Symposium (no awards banquet) - $350 plus HST
Dinner and Awards (Oct. 11 only) - $225 plus HST

The first 50 registrants to use coupon code "EB2012" will receive $50.00 discount off Event Registration (cannot be used for Awards Banquet Only).

Click Here To Register

Note: As this is a joint event, registrations will be processed by CMC for this Joint ITAC/CMC Event.

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Location

October 10 - 11, 2012 at 

Hyatt Regency Toronto
370 King Street West
Toronto, Ontario M5V 1J9
Hotel info (map and directions)

CMC and ITAC have a reserved a block of rooms for the Joint ITAC and CMC Event participants at the Hyatt Regency at a rate of $199.00 per night. To book a room at this rate, please contact the Hyatt Regency Toronto at 1-416-343-1234 or online.

Click here to make your hotel reservation.

Please note this rate will only be available until Monday, September 10th - book early to take advantage of conference rate.

For more information, contact Micheline Lepage at (613) 238-4822 x2245 or via email to mlepage@itac.ca or CMC Microsytems at info@cmc.ca.

Sponsorship Levels

As in previous years, a limited number of Executive Forum sponsorship opportunities are available on a first come, first served basis. If your organization wishes to raise its profile with the microelectronics industry, you may wish to consider one or more of the following sponsorship options. All sponsorships will be recognized by both ITAC and CMC activities as this is a joint event.

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All prices quoted in $CDN

1. Platinum Level: $5,000 (maximum of two)

• Three complimentary registrations for the conference (including the banquet)
• Sponsorship of the Annual Awards Banquet
• Exhibition Space (10 by 10 booth, 6' table, internet access)
• Corporate logo prominent on event webpage, event promotion and lanyards
• Recognition at the conference opening session
• Corporate logo on all printed material (promotional material, signage and conference program)
• Opportunity for promotional material availability to conference delegates

2. Gold Level: $3,000

• Two complimentary registrations for the conference (including the banquet)
• Corporate logo prominent on event webpage and all event promotion
• Recognition at the conference opening session
• Corporate logo on all printed material (promotional material, signage and conference program)
• Opportunity for promotional material availability to conference delegates
• Exhibition space offered at discounted rate of $1000.00

3. Silver Level: $2,000

• One complimentary registration for the conference (including the banquet)
• Corporate logo on event webpage and all event promotion
• Recognition at the conference opening session
• Corporate logo on all printed material (promotional material, signage, and conference program)
• Opportunity for promotional material availability to conference delegates

4. Breakfast: $2,000 (two opportunities)

Breakfast will be served to all delegates on Thursday, October 11, 2012. Sponsorship of the breakfast includes:

• One complimentary registration for the conference (including the banquet)
• Signage with corporate logo displayed in food and serving areas
• Corporate logo on all printed material (promotional material, signage and conference program)
• Opportunity for promotional material availability to conference delegates

5. Lunch: $ 3,000 (two opportunities)

Lunch will be served to all delegates on Thursday, October 11, 2012. Sponsorship of the lunch includes:

• One complimentary registration for the conference (including the banquet)
• Signage with corporate logo displayed in food and serving areas
• Corporate logo on all printed material (promotional material, signage and conference program)
• Opportunity for promotional material availability to conference delegates

6. Reception: $2,500 (two opportunities)

Sponsorship of the reception includes:

• One complimentary registration for the conference (including the banquet)
• Signage with corporate logo displayed in food and serving areas
• Corporate logo on all printed material (promotional material, signage and conference program)
• Opportunity for promotional material availability to conference delegates

7. Networking Breaks AM and PM: $1,500 (two opportunities for AM and two opportunities for PM)

Gain increased exposure with delegates by sponsoring a morning or afternoon networking break. Each break will be located directly outside of the main conference room. Sponsorship of a networking break includes:

• One complimentary registration for the conference (including the banquet)
• Signage with corporate logo displayed in food and serving areas
• Corporate logo on all printed material (promotional material, signage and conference program)
• Opportunity for promotional material availability to conference delegates

8. Exhibition Space: $1,500

Exhibition will take place throughout the conference proceedings (October 11, 2012). Your exhibition space will include:

• One 6 foot draped table and two chairs
• Electricity and internet access (as requested)
• Two complimentary registration passes (including the banquet)
• Opportunity for promotional material availability to conference delegates

9. ITAC Outstanding Service Awards: $1,500 (two opportunities)

Award sponsors will be included on our sponsors listing on the event webpage and in the event program as well as provided the opportunity to present the award to the recipients at our Annual Awards Banquet on Thursday, October 11, 2012.

• Visibility in all marketing and communications material.
• Inclusion of your logo on all event material as well as the Forum web site.
• Recognition as a sponsor for the specified activity.

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If you are interested in one of these sponsorship opportunities or for more information on sponsorship, please contact:

ITAC - Janet Tite, Executive Assistant to the President and CEO
.(JavaScript must be enabled to view this email address) | Telephone: 613-238-4822, ext. 2233

Speakers

Gwyn Fisher
Chief Technology Officer, Klocwork

Gwyn Fisher is the Chief Technology Officer at Klocwork and has more than 20 years of global technology experience. He brings a valuable combination of vision, experience, and direct insight into the software developer's perspective. At Klocwork, Gwyn returns to his original passion, compiler theory, to move static source code analysis to the next level.

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Paul Kempf
Vice President, Silicon, Research In Motion Limited

Paul Kempf is currently responsible for the BlackBerry silicon platform. In this role, he works with hardware and software teams to develop the IC roadmap for handheld products and delivers platform prototypes. Before returning to Canada in 2006, Paul helped create California-based Jazz Semiconductor, where he was Chief Technology Officer at the specialty silicon foundry. He was previously Vice President of the Silicon RF Platform at Conexant Systems in Newport Beach. The early stage of his career was spent with Nortel in Ottawa developing custom silicon for communication systems. Mr. Kempf holds bachelor and master degrees in engineering physics from McMaster University in Canada.

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John MacRitchie
Regional Director, Ontario Centres of Excellence

John leads the Ontario Centres of Excellence (OCE) business development team developing and managing industry-academic projects and start-up opportunities in Central Ontario. He also serves as the OCE sector lead for ICT and Digital Media responsible for sector strategy and initiatives.

Prior to joining OCE, John spent over 15 years in international business development for power generation plant process control systems with major projects in China, United States, Brazil, Taiwan and Canada.

John holds an MBA from Saint Mary's University in Halifax, and holds Bachelor's and Master's degrees in Systems Design Engineering from the University of Waterloo.

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Simon Morris
President, Cognivue

Simon has over 20 years of professional experience in both private and public semiconductor companies imparting a strong business and technology management background to CogniVue. He has a pervasive understanding in all areas of semiconductor business and product development. In addition to establishing a new corporate vision and market strategy for CogniVue, Simon is responsible for leading the evolution from an R&D cost center through spin-out to an independent privately held fabless semiconductor and embedded software business.

Prior to joining CogniVue, Simon was Director at BDC Venture Capital, responsible for investment strategy with a focus on advanced technologies and semiconductor. From 1995-2006 he held various senior and executive leadership positions at Atsana Semiconductor, a venture-backed massively parallel processor company, and senior positions at Texas Instruments. At TI his team established the highly successful Communication Infrastructure business, leading the development of TI's first 3G base station chipset and TI's first C64X based DSPs - winning nine out of ten base station customers. He also worked in the Wireless Terminals Business Unit at TI, and led the Mobile Digital Broadcast business. He holds an M.Eng in Electrical Engineering and a B.Eng in Electrical Engineering from the Royal Military College of Canada and is a member of the Professional Engineers of Ontario.

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Rodolfo Pellizzoni
Assistant Professor, Dept. of Electrical and Computer Engineering, University of Waterloo

Rodolfo Pellizzoni obtained a Laurea degree in Computer Engineering from the University of Pisa in 2004, a Diploma degree from the Scuola Superiore Sant'Anna in 2005 and a PhD in Computer Science from the University of Illinois at Urbana-Champaign in 2010. In September 2010 he joined the Department of Electrical and Computer Engineering at the University of Waterloo as an Assistant Professor. Rodolfo's main research interests are in embedded architectures, real-time operating systems and timing analysis. He is a member of the IEEE.

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Jeffrey Perkins
President, YOLE Inc.

Based in Lyon, France Yole Développement is a market research and business development consulting firm facilitating market access for advanced technologies. Tracking applications and markets using wafer based micro manufacturing Yole employs more than 18 consultants working worldwide with the key industrial companies, R&D institutes and investors to help them understand market and technology trends.

Jeff has more than 20 years of experience working with emerging technologies and leads Yole's business development activities in North America. His experience in emerging technology covers energy, medical and consumer markets.

Jeff has a BS in Engineering from the University of Colorado in Boulder and an MBA from INSEAD in Fontainebleau, France.

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Nithya A. Ruff
Director of Product Marketing, Synopsys

Nithya A. Ruff is currently the Director of Product Marketing at Synopsys responsible for Virtual Prototyping Solutions. In this role, she is responsible for strategy, product direction, business models, and product marketing for this product line. She brings deep expertise and passion in embedded software and Linux to this position from her role as Sr. Director, Product Marketing at Wind River, one of the leading mobile and embedded software companies.

She has been in the open source, systems software and security space for the last 15 years at companies like Silicon Graphics, Tripwire and Cranite Systems where she guided the use of open source in security applications. She has also served as Vice President of Marketing and Business Development at start-ups like IP Unity and Sychron and as head of product management at large companies like Avaya and Silicon Graphics.

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Willard Tu
Director of the Embedded Software Store, ARM

Willard is the Director of Embedded at ARM, responsible for developing the awareness of ARM technologies in the embedded markets such as Automotive, Smart Energy, and Standard Microcontrollers. He is a 23-year veteran of the semiconductor industry, having worked in variety of engineering, sales and marketing positions promoting semiconductors for embedded applications for Motorola Semiconductor (Freescale), National Semiconductor, and NEC Electronics (Renesas). Willard holds a BSEE from the University of Michigan, and a MBA from the University of Phoenix. He has been with ARM since 2006.

Presentations

CMC's Symposium & ITAC's Executive Forum Evaluation

The Embedded Software Challenge - Gwyn Fisher - CTO, Klocwork

Commercial Development of Printable Electronics - Sylvain Charbonneau, Ph.D. - Executive Director, Printable Electronics, NRC

Embedded Hardware and Software – saved by a common language? - Nithya Ruff - Director of Product Marketing, Synopsys

Embedded Software – the Driver for Microelectronics? - Willard Tu - Director of Embedded, ARM

C2MI – A Complete Ecosystem for the Development of Embedded Systems & Microsystems in Canada - Vincent Fortin - Vice President, Business Development, MiQro Innovation Collaborative Centre

Prototyping! Putting Microsystems to Work - Ian McWalter - President & CEO, CMC Microsystems and Dan Gale - Vice President & CTO, CMC Microsystems

The iNEMI Roadmap – A Systems Approach to Closing Technology Gaps - Jim McElroy, Consultant, International Electronics Manufacturing Initiative

CMC Technology Roadmap

MEMS: Driving Smart Sensing to New Levels - Jeffrey Perkins - President, YOLE Inc (to obtain a copy of this presentation please contact Pat Botsford at CMC)

Exhibitors

Exhibition Space: $1,500

Exhibition will take place throughout the conference proceedings (October 11, 2012). Your exhibition space will include:

• One 6 foot draped table and two chairs
• Electricity and internet access (as requested)
• Two complimentary registration passes (including the banquet)
• Opportunity for promotional material availability to conference delegates

Order Now

Exhibit Dates

Set-up
October 10, 2012: 3:00 - 5:00 PM

Exhibit Hours
October 10, 2012 5:00 to 7:00 PM
October 11, 2012: 8:00 AM to 5:00 PM

Dismantling
October 11, 2012: 5:30 PM
Should you require alternative set-up or tear-down times, please contact Ray Filteau (filteau@cmc.ca) directly.

Exhibition Location
Hyatt Regency Toronto
370 King Street West
Toronto, Ontario M5V 1J9
1-888-591-1234

Exhibition Requirement
Each exhibition space is 10ft x10ft and will be equipped with one, 6 ft long skirted table, 2 chairs and power capabilities. Should you have any additional requirements that you have not mentioned when you registered for sponsorship please contact us so we can best accommodate your needs.

Shipping Information
Please ensure all shipments are received at the Hyatt Regency no earlier than Tuesday, October 9, 2012 (between 8:00 a.m. & 4:00 p.m.) but no later than noon on Wednesday, October 10th.

Please Ship to:
CMC Microsystems c/o:
Hyatt Regency Toronto
370 King Street West
Toronto, Ontario M5V 1J9
1-888-591-1234

Label all Shipments:
Name of Event: CMC Annual Symposium
Date of the Event: October 10-11, 2012
Name of the CMC Event Contact: Ray Filteau