Let's Fall in Love With Apps

Birds (Blue Jays) do it. Banks do it. Even folks who swim with tanks do it. Just about every form of modern human endeavour from the utterly trivial to matters of life and death, seems to have its own mobile application. And the field of digital application development is burgeoning like nothing we've seen since - you know - dot.com.

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Planet of the apps

Tyler Lessard, Vice-President of BlackBerry Global Alliances and Developer Relations, RIM

The launch of the BlackBerry in 1999 introduced the world to the first smart-phone optimized for e-mail and helped to launch the mobile application phenomenon to device-driven personal computing. RIM’s leadership in the smart-phone market makes it an important player in this space today.

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Flirting over apps

Andrew Osmak, Senior Vice-President of Business Development and New Ventures and Shane O’Neil, Chief Technology Officer, Lavalife Corporation

Gone are the days when courting took place solely in person, through face-to-face contact. With the advent of online dating in the mid-1990s, many have grown accustomed to finding romance through scrolling, clicking, and typing. Now, a fling can be born right in your palm – if you own a smart-phone, that is, and have downloaded the proper app(s).

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Touchdown on the touch-screen

Ryan Lejbak, CEO and Co-founder, zu

In sports, there are fans, and then there are fans of the New York Yankees, Los Angeles Lakers, and Saskatchewan Roughriders. These are the fans who transcend location, follow their teams year round, and have made team-wear into everyday fashion.

Bringing the team experience to these fans’ smart phones makes as much sense as punting on third-and-long.

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