ITAC Online - The Digital Commerce Issue - May 2012

IN THIS ISSUE

In Italics

To Be or Not To Be Digital Is No Longer the Question

Our world today is becoming increasingly digital. We have computers in our cars, our homes, our workplaces and even in our appliances. Many of us also have mobile computers in the form of a smartphone or a tablet. Technology is empowering us in unprecedented ways.

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Dell’s social turnaround

Cory Edwards, Global Marketing Director for Social Media, Dell

Cory Edwards, Global Marketing Director for Social Media, Dell

It’s not every company that can take a negative situation and turn it to its advantage. Prompted by a particularly bad spate of publicity in the mid-2000s, Dell Inc. adopted social media with a vengeance, and now prides itself on turning “ranters” into “ravers” at a remarkable rate of 34 percent.

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Transforming transactions

Darrell MacMullin, Managing Director, PayPal Canada

Darrell MacMullin, Managing Director, PayPal Canada

In the hoopla surrounding the introduction of polymer banknotes and the demise of the penny, the most significant monetary developments this year have been somewhat obscured. In March, PayPal took two big steps in the direction of the cashless society.

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Helping government go social

Renny Monaghan, Vice-President of Marketing, Canada, Salesforce.com

Renny Monaghan, Vice-President of Marketing, Canada, Salesforce.com

As the 20th century faded from view, and federal government IT specialists caught their breath after the Y2K scare, they faced another challenge: How to standardize Internet usage across the public service. Twelve years later, the Government of Canada is studying a next-generation issue of how to effectively employ social media.

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