Developing Canada's Next Technology Superstars

“A lot of technology companies don’t get off the ground for lack of financing. A lot of people who start these companies don’t know the rules of the road — how do you position yourself? How do you market yourself? Really we’re going through an exercise (to) provide an orientation and an introduction to a number of ITAC SME members.”
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The Evolution of an SME: Sequentia Environics is Poised For Growth

Jumping in to the crowded Toronto agency market was about more than doing what the others were doing says Jen Evans, President of Sequentia Communications. “One of the key things was really refining a unique offering and business model,” she said, “We started out as a fairly commoditized type of agency specializing in return on investment public relations and marketing — that’s not necessarily a very distinct way of looking at how companies can engage their customers online.”
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