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Augmented Reality - Going beyond reality at WCIT 2012!
Posted October 19, 2012
Thanks to Merchlar, Augmented Reality (AR) is going to be available at WCIT 2012.
This AR is going to allow 50 plus Canadian technology companies to present their innovations and technological capabilities via a Digital River to anyone at WCIT 2012 who has a smart phone or tablet.
As with all things digital, an app is required and it can be found on the app store for iPhone, iPad and Android using the following links:
Apple: https://itunes.apple.com/ca/app/wcit-ar/id569006975?l=fr&mt=8
Android: https://play.google.com/store/apps/details?id=com.merchlar.wcit&feature=nav_result
Once downloaded, all that is needed is to point the smart phone or tablet’s front camera at the target image to activate the augmented reality experience. Please keep the whole image in view to avoid losing sight of the content.
About AR:
AR has been called the eighth mass medium, after print, recordings, cinema, radio, television, Internet and mobile phones. It is essentially a live view of a physical, real-world environment (that we live in) augmented by computer-generated sensory input, such as video, sound or graphics. Typically, an AR environment has digital information transposed onto a real-world view.
According to a recent article in Reuters, the AR industry, a collection of smartphone apps generating less than $2 million in 2010, is now on the verge of becoming a real business potentially worth $1.5 billion in 2015.
About Merchlar:
Merchlar is an award-winning, fast-rising, Montreal-based company in the AR Industry and its clients include Ubisoft, Sidlee, and Alliance Films. Merchlar delivers AR and interactive solutions for seamless two-way communication between your brand and consumers. In so doing, it enables consumers to go from seeing your business to experiencing your business. See how here.
For more information please contact:
Lynda Leonard leonard@itac.ca
Wayne Hendry whendry@itac.ca
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