Subscribe
Working with our membership, ITAC establishes and sets targets for where Canada's knowledge economy should be compared to key peer/competitor nations. Where we fall short, ITAC determines what we need to do to get there and ensure we do what is needed in areas such as: skills, capital, tax, science & technology, and collaboration.
ITAC believes Canadian businesses should be leaders in the use of ICT for competitive advantage, productivity and growth. Use of ICT by small and medium enterprises should increase towards that of our US counterparts. By partnering with other associations, as well as with Government, we work to ensure public policy supports these goals.
ITAC strives to ensure Federal, Ontario and other Canadian Governments are leaders in ICT use. ITAC positions itself as a trusted advisor to Government. We gather industry leaders and Government together and work to make it easier for our industry to sell to government.
ITAC believes the Canadian healthcare system should be a world-leading user of ICT to achieve superior patient outcomes and cost-effectiveness, as well as fostering development of a world-leading Canadian health ICT industry. ITAC works to correct chronic under-spend on ICT.
ITAC’s view is Canada’s laws should promote leadership in development and use of advanced technology. We want to ensure efficient and cost-effective measures to protect privacy and instill confidence in the e-economy.
ITAC believes that in order for Canada to continue to compete worldwide, we need to promote policies that will ensure a steady supply of talented men and women for our local ICT industry. We work with industry as well as with Federal, Provincial and local governments to establish initiatives to support this goal.
Become a Member
ITAC Digital Business Forum Presents: Cisco’s Million Acts of Green
Posted January 22, 2010
Any marketing or sales campaign that exceeds its target by 70 per cent is worth studying - especially when it set an ambitious target in the first place. Cisco’s One Million Acts of Green Campaign set out to turn a million Canadians into environmental activists literally one act at a time. And it was immensely successful.
One Million Acts of Green also introduced the Cisco brand to Canadians from coast to coast. The campaign demonstrated a fluent understanding of old, new and social media to make a real difference in Canadian consciousness and in our footprint on the Earth. Willa Black, Cisco’s VP of Corporate Marketing, is one of the principal architects of the campaign. She provides an in depth look at the design and execution of the program and outlines Cisco’s plans for how one million acts translate into a global target. A podcast of Willa’s presentation is available here:
http://webcast.streamlogics.com/audience/index.asp?eventid=60372125
Share
© 1998-2013 ITAC