Posted June 22, 2012
Jennifer Evans, a digital media pioneer, serial entrepreneur, community builder and social media guru, is succeeding outgoing Chair, Doug McCuaig, President, Canada, CGI Group Inc. as Chair of the Information Technology Association of Canada (ITAC) for the 2012/2013 term.
“When Jennifer joined our Board of Directors in 2009, she was the only woman on the board. Although she is not the first woman to chair ITAC, she is the first female owner entrepreneur to step into the role,” said Karna Gupta, President and CEO, ITAC. “I am confident that Jennifer will provide the leadership and guidance needed to help ITAC to reach new heights in an increasingly complex business environment.”
Jennifer Evans is the founder, owner, CEO and chief strategist of Sequentia Environics, a Toronto-based digital agency that helps clients like HP, GE, and The Globe and Mail build relationships with their communities to drive traffic, generate sales, build loyalty, reduce costs, and gain valuable insights. She speaks and writes extensively on the frenetic world of Web 2.0 and has helped to guide many organizations, including ITAC, in harnessing the power of social media to strengthen communities and drive business outcomes. In short, she brings a fresh perspective to the association combined with sound business skills and a highly collaborative approach that is a core credential in social media.
“I want to thank Doug for all his hard work and effort during the past year,” said Jennifer Evans, incoming Chair of ITAC. “I don’t think there has ever been a period in the life of the organization where the Chair has made such a strong commitment and dedicated the time and energy that Doug has over the past 12 months. He has been an inspiration to all of us and it shows as the association is healthier and stronger as a result.”
Doug McCuaig will continue to play a role within ITAC as Past Chair.
About Jennifer Evans:
Jennifer Evans is a pioneer and leader in the digital space. As founder, owner, CEO and Chief Strategist of Sequentia, Jennifer has led revenue generating digital communications strategies for clients such as The Globe and Mail, Purina, HP and Yahoo! Canada. She is a globally sought-after digital strategist with patents pending on many of her methodologies, including “The Sequence”, Sequentia's ground-breaking approach to community engagement, and the company's content measurement framework.
Jennifer also sits on the board of advisors for DigitalJournal and was the co-chair of the White Ribbon Campaign for six years. She's written extensively on technology for The Globe and Mail and PCWorld.ca, and she makes regular media appearances, speaks at conferences and events and guest lectures at universities and colleges.
About Doug McCuaig
As President of CGI’s operations in Canada, Doug is responsible for driving the company’s strategy and growth across Canada. He joined CGI in 2004 from Cap Gemini Ernst & Young, where he held the position of Senior Vice-President and Managing Director, Consulting Services Canada. Doug completed his undergraduate studies at the University of Western Ontario and Ryerson University. He holds an MBA in Marketing and International Business from McMaster University and received executive management training at the Kellogg School of Management at Northwestern University.
The Information Technology Association of Canada (ITAC) is the voice of the Canadian information and communications technologies (ICT) industry. ITAC represents a diverse ICT community spanning telecommunications and internet services, ICT consulting services, hardware, microelectronics, software and electronic content. ITAC's community of companies accounts for more than 70 per cent of the 572,700 jobs, $155.3 billion in revenue, $6.2 billion in R&D investment, $30.4 billion in exports and $11billion in capital expenditures that the ICT industry contributes annually to the Canadian economy. The ICT sector currently represents 4.9 per cent of Canada’s gross domestic product (GDP) and accounted for 9.4 per cent of all real GDP growth since 2002. ITAC is a prominent advocate for the expansion of Canada’s innovative capacity and for stronger productivity across all sectors through the strategic use of technology.
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For further information, please contact:
Senior Vice President, ITAC
(613) 238-4822 ext. 2223
Manager of Communications, ITAC
(613) 238-4822 ext. 2224