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Working with our membership, ITAC establishes and sets targets for where Canada's knowledge economy should be compared to key peer/competitor nations. Where we fall short, ITAC determines what we need to do to get there and ensure we do what is needed in areas such as: skills, capital, tax, science & technology, and collaboration.
ITAC believes Canadian businesses should be leaders in the use of ICT for competitive advantage, productivity and growth. Use of ICT by small and medium enterprises should increase towards that of our US counterparts. By partnering with other associations, as well as with Government, we work to ensure public policy supports these goals.
ITAC strives to ensure Federal, Ontario and other Canadian Governments are leaders in ICT use. ITAC positions itself as a trusted advisor to Government. We gather industry leaders and Government together and work to make it easier for our industry to sell to government.
ITAC believes the Canadian healthcare system should be a world-leading user of ICT to achieve superior patient outcomes and cost-effectiveness, as well as fostering development of a world-leading Canadian health ICT industry. ITAC works to correct chronic under-spend on ICT.
ITAC’s view is Canada’s laws should promote leadership in development and use of advanced technology. We want to ensure efficient and cost-effective measures to protect privacy and instill confidence in the e-economy.
ITAC believes that in order for Canada to continue to compete worldwide, we need to promote policies that will ensure a steady supply of talented men and women for our local ICT industry. We work with industry as well as with Federal, Provincial and local governments to establish initiatives to support this goal.
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ITAC Marketing Roundtable: “Nurturing Cool Leads into Hot Prospects”
A keen group of high tech marketing and sales executives met at MaRs Centre for a provocative discussion on the topic "Nurturing Cool Leads into Hot Prospects" with panelists from IBM Canada, Eloqua, Microsoft, Environics Communications, and Arrow Enterprise Computing Solutions, and I'd like to share a few of the group's key insights:
- Many high tech firms are struggling to integrate marketing and sales into their lead nurturing campaigns
- Creating credible and relevant content is key to the success of lead nurturing
- Social media is an important lead nurturing element, yet many organizations lack in-house expertise
- Face-to-face interaction remains a highly effective way to reach out to prospects
A full summary of the discussion is posted on our BLOG – I encourage you to participate in the ongoing dialogue and share your ideas regarding this compelling subject.
With all the time, effort and financial resources you spend to source sales leads, it’s a pity most of them aren’t ready to buy when you’re ready to sell.
Keeping connected with cool leads is key to closing future deals – but how do you nurture naysayers without using costly resources like your sales team?
Not to worry. With a little TLC, tenacity and time you can convert cool leads to hot prospects without blowing your budget.
Our impressive panel of experts will discuss how nurturing leads can transform your prospecting investment into sales opportunities.
- Grant Sojnocki, Marketing & Business Development Manager, Arrow Enterprise Computing Solutions, Canada
- Steven Woods, Chief Technology Officer & Co-Founder, Eloqua
- Andrew Berthoff, Sr. Vice-President, Environics Communications
- Bob Humphreys, Country Leader, Demand Programs and Digital Strategy, IBM Canada
- James Nicholson, Senior Product Manager, Windows, Microsoft Canada
Learn how cost-effective tactics like phone, mail, events, social media, public relations, white papers, and case studies can warm up cold contacts and raise your organization’s profile.
Nurturing Cool Leads into Hot Prospects
An ITAC Marketing Roundtable
Moderated by Bob Becker, Principal, SMA
When: Thursday, October 27, 2011, 7:30 – 9:30 a.m. (breakfast served)
Where: MaRS Discovery District, 101 College Street, Room CR-2AB, Toronto, (416) 673-8100
Our line-up of marketing leaders will discuss how lead-nurturing programs help to maintain mindshare, motivate contact, and ultimately – make the sale.
Please join us for this informative session!
To reserve your spot, or for more information, please contact:
Bob Becker, Principal
SMA
Office: 416-590-0336
Cell: 416-275-6782
e-Mail: Bob.Becker@SMAworld.com
LinkedIn: www.linkedin.com/in/beckerbob
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