Finding New Customers What’s the Right Marketing Mix

Thursday, October 20 - 2016
7:30am - 9:30am


For technology marketers, it can seem harder than ever to chart a successful path forward. Options are almost unlimited and narrowing the choices down to the marketing techniques that deliver a satisfactory return on investment can be a challenge.   Push or pull? Focus on SEM, or SEO? What’s the right balance between traditional and digital? Any choice will offer some benefit, but the magic lies in choosing the right mix of marketing techniques – that special strategy that will result in the best ROI and new customers.   If you’re searching for ways to find new customers while making the most of your marketing budget, we invite you to the next ITAC Marketing & Sales Think Tank:

Thursday, October 20, 2016 7:30 a.m. – 9:30 a.m. Hewlett Packard 5150 Spectrum Way Mississauga, Ontario


Moderated by Bob Becker, Principal, SMA No fee required

Join with your tech marketing peers to share strategies, results, helpful tips and ideas at this dynamic think tank session. We’ll talk about how to determine the right marketing mix for your target markets, including: the best ways to balance digital and traditional marketing techniques; where other companies are in their embrace of social media; and how the relationship between marketing and sales has evolved.     This Marketing & Sales Think Tank is kindly hosted by Claude Couillard, Field Marketing Team Leader – Central and Canada, Hewlett Packard Enterprise Software

Space in our Think Tanks is limited, so I encourage you to register as soon as possible. If you’d like more information, don’t hesitate to call me at 416-590-0336, or respond to this email.



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