Sales & Marketing: Is Digital Marketing Disrupting your ROI?

Thursday, February 16 - 2017
7:30am - 9:30am

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ITAC Sales & Marketing Think Tank

When it comes to digital marketing, has the pendulum swung too far? Many tech marketers embraced digital with enthusiasm – only to be disappointed when it didn’t deliver on the expected ROI.

The fact is that for many of your prospects and customers, traditional marketing interactions – those that take place on the phone and at meetings – are still the best way to build relationships and sales. For these organizations, digital hasn’t evolved into the primary space to generate leads. Instead, it plays a vital but supporting role in building awareness and credibility.

Have you found the best mix for your business? Finding the right balance of digital and traditional that meets your budget and ROI concerns isn’t easy. We invite you to join with your tech marketing peers at the next ITAC Marketing & Sales Think Tank (no fee required), where we’ll talk about how tech marketers like you are managing the digital disruption.

At this Think Tank session, we’ll talk about why some digital activities are more successful than others; how much money you can really save with digital; the traditional techniques that still have staying power and how to link them to digital; the importance of the personal touch; plus lots more. This Marketing & Sales Think Tank is kindly hosted by Sandi Sandiland, GM Services Marketing, Xerox Canada.


Thursday February 16, 2017
7:30 a.m. – 9:30 a.m.
Xerox Canada Ltd.
20 York Mills Road Suite 500
Toronto, ON M2P 2C2

Space in our Think Tanks is limited, so I encourage you to register as soon as possible (no fee required). If you’d like more information, don’t hesitate to call Bob Becker at 416-275-6782.


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