ITAC Marketing Roundtable: The Ins and Outs of Inbound Marketing: Everything you Wanted to Know

Thursday, February 27 - 2014
7:30 am - 10:00 am
Toronto, Ontario



We’ve all heard of inbound or pull marketing. Some of us have started with social media, SEO and other initiatives – to some degree. But tech marketers need to get their arms completely around this key component of today’s marketing tool kit.

With 70 per cent of the buying process happening online, it’s no surprise that B2B buyers are more than halfway through their purchasing decision before they even think about talking to a sales rep.  It’s just that easy now to get quietly educated about exactly what’s needed and who is best placed to provide it.  Without the hard sell.

The fact is, if you’re still relying solely on outbound marketing to drive sales, you risk not even being part of the consideration process for many serious buyers. 

 Our impressive line-up of Marketing leaders will share their thoughts and experiences about inbound marketing – what it is, how to get started, and how to align your inbound and outbound efforts for best overall results.

  • Johanna Delroy, National Director, Marketing, Compugen
  • Faye Caldwell, National Marketing Program Manager, IBM Canada
  • James Nicholson, Senior Product Manager, Microsoft Canada
  • Paul Barber, CEO, Prophix Software

Moderated by: Bob Becker, Principal, SMA

The Ins and Outs of Inbound Marketing – Everything You Always Wanted to Know But Weren’t Afraid to Ask

An ITAC Marketing Roundtable

Why exclude yourself from an entire world of proven tactics that can help build your credibility in the marketplace, drive preference for your offerings, and get you on the shortlist?  Take the first step in unleashing the power of inbound marketing for your organization and register now.

Date: Thursday, February 27, 2014
Time: 7:30 am – 10:00 am (light breakfast served)
Location: MaRS Discovery District
101 College Street, Room CR-2AB
Toronto, Ontario
(416) 673-8100
Cost:  ITAC Member $45
Non-member $80


Please join us for this informative and valuable session!

To reserve your spot, register here.

The Information Technology Association of Canada represents 1,300 companies in the information and communications technology (ICT) industry in all sectors, including production of hardware electronics, software and electronic content and the delivery of ICT services.

Visit “Marketing ROI: Are You Getting Any?” to see the outcome of our last marketing roundtable. We’d love to hear your thoughts.

SMA generates profitable sales revenue for high technology firms by providing:

  1. Social Media Marketing Communications
  2. Target Market List Building
  3. Demand Generation Programs
  4. Marketing Communications/ Copywriting
  5. Direct Marketing Campaigns
  6. Customer Marketing/ References
  7. Event Management
  8. Market Research

For more information contact Micheline Lepage at – (613) 238-4822 x 2245 or Bob Becker,  SMA – (416) 590-0336 –  Cell: (416) 275-6782 – –

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