An ITAC Marketing Roundtable

Marketing ROI – Are You Getting Any?

If you want to get a better understanding of the ROI challenge and how you can beat it, this interactive roundtable is for you.

Let’s face it, tech marketers across Canada are feeling the pinch of diminishing returns on marketing efforts. With the glory days behind us, today it seems the only guaranteed outcome from even the most strategic marketing campaign, is the cost of making it happen!

Whatever the drivers of this unwelcome reality, be they more competitors, fewer deals, longer sales cycles, maturing markets, and many others, tech marketers are feeling frustrated, scrutinized — and under intense pressure to deliver growth.

But how? If we scale back or halt traditional marketing, will we regret it?  If we try something new, what should it be? Is social media the answer?  Or content development? What about Sales – could they do more?  And are our competitors struggling too, or have they developed a silver bullet?

Our impressive line-up of Marketing leaders will share their thoughts and experiences about the ROI challenge – the cause, the effect, and possible solutions.

• Michael Gavarkovs, Director,      Canada, Arrow      Enterprise Computing Solutions
• Nicole Filiatrault,      Marketing Manager, Canada, McAfee
• Kim Vokey, Field      Marketing, Senior Manager, Canada, NetApp
• Corinna Grassam, Director of      Regional Field Marketing, Americas, OpenText
• Lynn Hargrove,      Director, Canadian Marketing and Norton Sales, Symantec

Moderated by: Bob Becker, Principal, SMA

Date:             Thursday, October 31, 2013

Time:             7:30 am to 10:00 am (continental breakfast served)

Location:     MaRS Discovery District
101 College Street, Room CR-2AB
Toronto, Ontario
Tel:  416) 673-8100

To Register:     REGISTER NOW

Please join us for this informative and valuable
session!

To reserve your spot, register here.