ITAC Marketing & Sales: Do outbound calls still deliver qualified sales leads?

Thursday, February 7 - 2019
8:30-10:30 am
Mississauga, ON

Dialing for dollars? Do outbound call campaigns still deliver qualified sales leads?

Having a live one-on-one conversation on the phone can be a powerful way to build relationships with prospects, unearth planned projects, and start the sales process.

With the restrictive CASL email legislation, falling event attendance, and questionable RIO from digital demand generation activities, outbound call programs have been a predictable way to find qualified leads.

But has outbound calling gone cold?

Today, more and more organizations have policies to not accept solicitation over the phone. Most businesses have caller ID, and the vast majority of calls go straight to voicemail. Many times, prospects just don’t answer the phone because they prefer to communicate over email.

Shrinking marketing resources and a demand for growing ROI means the right marketing mix is critical. What is the secret formula? Whether it’s call programs, digital campaigns, social media, face-to-face events, or direct mail — there has to be an effective way to reach prospects.

Join your technology peers for the next ITAC Marketing & Sales Think Tank on Thursday, February 7, 2019 at 8:30am and learn:

  • How to find the best target market lists for call campaigns
  • Which techniques to use to get and keep prospects engaged on the phone
  • Whether you should outsource or run call campaigns internally
  • What the anticipated ROI is for most call programs
  • Whether sending an email or direct mail piece before a call improves receptiveness

Share your challenges and solutions with your peers and learn some fresh approaches.

This session is hosted by Jessica Skead, IBM Software Channel Manager, Arrow ECS Canada.

Arrow ECS Canada, 171 Superior Blvd, Mississauga, ON





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