For most IT marketers, establishing and communicating the value of marketing programs is their #1 challenge.
To find and leverage the elusive Marketing ROI, we need to be more creative today than ever before. What worked yesterday may not work today, and what works today may be ineffective tomorrow.
While there are many more options for connecting with prospects and customers, there is also a growing need to find the ROI in each and every marketing initiative. Not only do we need to track ROI, but we must be able to use it effectively to make decisions about how to spend our valuable marketing dollars.
We invite you to attend the next ITAC Marketing & Sales Technology Think Tank:
Searching for Marketing ROI
Whether you’ve got best practices to share, or are looking for some creative new ideas for capturing and leveraging ROI, we invite you to join your peers to brainstorm tracking, evaluating and using Marketing ROI to develop stronger, sustained marketing programs.
This Think Tank is kindly hosted by Nicole German, Head of Marketing, SAP Canada.
|
Thursday, June 9, 2016 7:30 a.m. – 9:30 a.m. SAP Canada 4120 Yonge St., Suite 600 MAP REGISTER NOW Moderated by Bob Becker, Principal, SMA No fee required |
Space in our Think Tanks is limited, so I encourage you to register as soon as possible. If you’d like more information, don’t hesitate to call me at 416-590-0336, or respond to this email.
Please let us know if you’ll attend.