What’s the right marketing mix for 2018?
If you’re like most of your tech marketing peers, you’re facing a lineup of challenges – shrinking budgets, the need to improve and track ROI, and finding the best ways to align digital and traditional demand generation activities to identify qualified sales leads.
But with fewer marketing resources, the truth is that you just can’t do it all. The trick is to find the right balance – between inbound or outbound, call out programs or social media, face-to-face events or webinars, email or direct mail – that delivers results and maximizes your ROI.
If you’re searching for the right marketing mix to meet the challenges of 2018, we invite you to the next no-fee SMA/ITAC Marketing & Sales Think Tank:
Join your marketing & sales peers to share ideas on how to do more with less, improve and track ROI, and choose the marketing activities that will best meet your objectives at the next SMA/ITAC Technology Marketing & Sales Think Tank. This next session will be hosted by Claude Couillard, Canadian Field Marketing Country Manager, Micro Focus.
DATE: Thursday, December 7, 2017
TIME: 8am to 10am
LOCATION: Micro Focus, 161 Bay St, Ste. 2704, Toronto, ON
Moderated by Bob Becker, Principal, SMA
No fee required