Marketing Automation: Losing the Personal Touch?

Tuesday, December 6 - 2016
7:30am-9:30am
Toronto

SMA1  ITAC - Tag only, english

ITAC Sales & Marketing Think Tank

If you’re like most tech marketers, budget cuts and higher demands for return on investment are a huge challenge. The search for solutions that can save time, money and deliver results can feel like a never-ending journey.   Are marketing automation systems the answer?   Some marketers say yes, they save time by automating repetitive tasks, and nurture leads and customers with ease. Others argue that automation eliminates the personal touch, leaving customers and prospects feeling spammed, or unappreciated.   Whether you’re already using a marketing automation system, or thinking about implementing one, we invite you to join your tech marketing peers at the next ITAC Marketing & Sales Think Tank on the highs and lows of marketing automation. (No fee required to attend.)

Marketing Automation: Losing the Personal Touch?

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In our discussion, we’ll cover the marketing resources that are required to set up an automated system; what are realistic expectations for ROI; how to align a system with your sales team; how to stay ahead of content demands; and lots more.    This Think Tank is kindly hosted by Michael Turney, Vice President, Marketing, Cisco Canada.

Tuesday, December 6, 2016 7:30 a.m. – 9:30 a.m.
Cisco Canada 88 Queens Quay West, #2900 Toronto, Ontario

MAP

Moderated by Bob Becker, Principal, SMA

No fee required

 


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