Tracking Marketing ROI: Mission Impossible?
One of the biggest challenges for technology companies is tracking and capturing accurate data for valid marketing analytics. It means using your CRM effectively to document costs and every prospect touch throughout the entire sales cycle. It means dealing with the complexity of social media. And it means struggling to get the sales force to enter enough information.
Join the next Sales and Marketing Think Tank to discuss the issue
When: Thursday, June 11, 2015, 7:30 a.m. – 9:30 a.m.
Where: Xerox Canada
5650 Yonge Street, Toronto,
Moderated by Bob Becker, Principal, SMA.
No fee required.
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