ITAC Marketing & Sales Think Tank

Back to the Future – Building Trust at In-Person Events

With fewer dollars available in your shrinking marketing budget, it’s getting more difficult to make lasting connections with your prospects. Having to track ROI and receive high returns on every initiative is becoming nearly impossible.

The digital-first movement saw huge investments being made in online activities over the last few years, but have you seen the results you were hoping for? If you’ve been spending too much of your valuable marketing dollars on cultivating virtual relationships instead of the real thing, you’re not alone.

More and more technology organizations are starting to host their own personalized events for qualified prospects, focusing on building valuable relationships face to face. Within a small, intimate setting, it’s easier to have meaningful discussions and really get to know your customers.

Being able to look someone in the eye and shake their hand builds the kind of trust you just can’t get in a webinar or over a webcam.

What does your organization do to build connections through events? Join us for the next ITAC Sales & Marketing Think Tank where we discuss the power of face-to-face events with leaders in technology organizations.

Date:  November 8, 2018
Time: 8:30-10:30 am

 Softchoice, 10 Bay Street 4th Floor – Hanohano Room, Toronto